Shortlist Results

Shortlist results for DMA 2010 are announced.

Online Advertising

Campaign title	Agency name
Guess who has a larger fan following than Mickey Mouse?	OgilvyOne Worldwide
Tata DOCOMO - Diet SMS	Interface Business Solutions (I) Pvt. Ltd.
Happy December	Publicis Communications Pvt. Ltd.
Use Mobile Save Paper	Tribal DDB
Indian Hatke League	Webchutney
Me and Meri Maggi	Publicis (India)
Walk when you talk - Zac	Tribal DDB
Reliance Go for It	Tribal DDB
goodmorningheart.com	Mindshare
Against Offisial Atyachaar	digivaasi

Best Loyalty Campaign

Campaign title	Agency name
Me and Meri Maggi	Publicis (India)
India says “My heart is healthy or at least I know if it’s not”	Mindshare
XBox 360 and the Kung Fu Pandit	Drizzlin Media
Minting ROI for India's largest loyalty program	Urja Interactive
Nokia redefines the way mobile phones are sold!	Maxus

Best Viral Marketing

Campaign title	Agency name
Zoozoos create unprecedented buzz	OgilvyOne Worldwide
Happy December	Publicis Communications Pvt. Ltd.
Tata Docomo - Diet SMS Viral	Interface Business Solutions (I) Pvt. Ltd.
Anti-Piracy Campaign on IN.com	Web18 Software Services Ltd
Me and Meri Maggi	Publicis (India)
Hungama MyPlay Facebook Application	Hungama Digital Media Entertainment Pvt. Ltd
Send Some Rubber	Hungry & Foolish Creative Products
Great Driving Challenge	Experience Commerce
Tata Sky presents Aamir's Birthday Wall	Hungama Digital Media Entertainment Pvt. Ltd
ShineShah Challenge	digivaasi

Best Integrated

Campaign title	Agency name
The World's Largest Online Collaborated Jigsaw Challenge	OgilvyOne Worldwide
Tata DOCOMO - Pay Per Second	Interface Business Solutions (I) Pvt. Ltd.
Launch of MixBacardi.com	Hungama Digital Media Entertainment Pvt. Ltd
Use Mobile Save Paper	Tribal DDB
Walk when you talk - Zac	Tribal DDB
72 Beats Per Minute Guaranteed	Mindshare
Coming to life with a code	Mindshare
2 million sq.cm of paper saved – What an IDEA Sir ji!	Mindshare
India says “My heart is healthy or at least I know if it’s not”	Mindshare
Me and Meri Maggi	Publicis (India)

Media Innovation Award

Campaign title	Agency name
VLCC Obesity MashUp	MediaContacts
Tata DOCOMO - Diet SMS	Interface Business Solutions (I) Pvt. Ltd.
Coming to Life with a code	Mindshare
2 million sq.cm of paper saved – What an IDEA Sir ji!	Mindshar
Hungama MyPlay Facebook Application	Hungama Digial Media Entertainment Pvt. Ltd.
How Sprite said ‘Seedhi Baat in, bakwaas out’ in a literal manner – a first time innovation on the internet.	Publicis (India)
Mission to Make India Heart Healthy	BBDO India
Tata Tea Khilana Bandh Pilana Shuru	Madison Media
Twister	Interactive Avenues
Send Some Rubber	Hungry & Foolish Creative Products

Marketing of Films

Campaign title	Agency name
Slumdog Millionaire Tagged On Facebook	Mindshare
3 Idiots Online Movie Promotion	Zapak Digital Entertainment Pvt Ltd
Road, Movie, the film	BC Web Wise
Digital Promotions for the film My Name is Khan	Hungama Digital Media Entertainment Pvt. Ltd.
Smile You Are On Camera	BC Web Wise

Website - Technology & Telecoms

Campaign title	Agency name
Use Mobile Save Paper	Tribal DDB India
Tata DOCOMO - Do the New	Interface Business Solutions (I) Pvt. Ltd.
Idea Mobile Roadie Challenge	Tribal DDB
Reliance Go for It	Tribal DDB
Uninor	Webchutney

Website - Leisure/Travel

Campaign title	Agency name
Jurong Bird Park	G2 direct & digital
Singapore Zoo	G2 direct & digital
Mahindra Great Escape 3D game	Zapak Digital Entertainment Pvt Ltd
Lufthansa Nat Geo Genius	MRM Worldwide, New Delhi

Website - Retail

Campaign title	Agency name
Casual Freedom & Effortless Success	BC Web Wise
Seven Rooms	22feet
Making men commit	Maxus
HomeShop18 Web Promotion	HomeShop18
Spencer’s Retail	G2 direct & digital

Website - Financial Services

Campaign title	Agency name
Simple Insurance	Interactive Avenues
Retirement - The World's Best Job	Interactive Avenues
Moneycontrol.com	e-Eighteen.com Ltd
Metlife India Website Revamp	MRM Worldwide, New Delhi
Privileges	Rage Communications
My Insurance Club	Rage Communications

Website - FMCG

Campaign title	Agency name
Play For Cry	Media2win
Mission To Make India Heart Healthy	BBDO India
Goodmorningheart.com	Mindshare
The World's Largest Online Collaborated Jigsaw Challenge	OgilvyOne Worldwide
ColourNext2009	Indigo Consulting
KCF Mindgames	Mindshare
Mood ko do Lemon ka Lift	digivaasi
AXE Games	Zapak Digital Entertainment Pvt Ltd
My Candyman Club	BC Web Wise

Website - Not-For-Profit

Campaign title	Agency name
Play For Cry	Media2win
Green Global	G2 direct & digital
Jaago re! One Billion Votes	Arc Worldwide
Human Touch of Chemistry	R K Swamy BBDO Interactive
Laadli Pledge Campaign	Spatial Access Advertising Consultancy Pvt. Ltd.
Hephzibah Tintner Foundation	Rage Communications
Children's Commonwealth Games on IBNLive.com	Web18 Software Services Ltd
Innovation Grid	Rage Communications

Website - Automotive

Campaign title	Agency name
Bajaj P220 Web Conqueror	Hungama Digital Media Entertainment Pvt. Ltd.
Mahindra Rodeo Product Site	Grandmother India Design Pvt. Ltd.
Mahindra Great Escape 3D game	Zapak Digital Entertainment Pvt Ltd
Pure Fascination	R K Swamy BBDO Interactive

Website - B2B (other)

Campaign title	Agency name
Commoditiescontrol.com	Web18 Software Services Ltd

Website - B2C (other)

Campaign title	Agency name
Use Mobile Save Paper	Tribal DDB
Launch of MixBacardi.com	Hungama Digital Media Entertainment Pvt.Ltd.
CastrolCricket.com	Experience Commerce
Idea Mobile Roadie Challenge	Tribal DDB
Hungama.com - India's premiere digital entertainment storefront	Hungama Digital Entertainment Pvt. Ltd.
ArtistAloud.com	Hungama Digital Media Entertainment Pvt. Ltd
Tata Sky Plus Website	Hungama Digital Media Entertainment Pvt. Ltd
Reliance Go for It	Tribal DDB
Lavasa	Digital Law & Kenneth
Reliance Go for It	Tribal DDB

Website - Media

Campaign title	Agency name
Teen Patti	Grandmother India Design Pvt. Ltd.
3 Idiots Online Movie promotion	Zapak Digital Entertainment Pvt Ltd
Paddle Pop India	Zapak Digital Entertainment Pvt Ltd
Digital Promotion - Dev D	Digit 9.0
City of Gold - Film Website	Digit 9.0

Website - Best Ad Agency Website

Campaign title	Agency name
Grandmother India	Grandmother India Design Pvt. Ltd.
1010 141 Sercon Digital Website	141 Sercon
Webchutney	Webchutney
Living Digital – media2win.com	Media2win

**Note: Credits published as provided by participants.

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